Is Old Music Killing New Music?

Brilliant article & also quite sad.
Much of it is very true but, looking at the timeline they used, I have to ask whether this revelation isn't being impacted by a global population (including older folk) largely working from home & getting into streaming maybe for the first time to compile various spotify lists of older music?
It is true about truly new sounding music though. It's rare that anyone's brave enough to "break the mould" & seeing bands like Dry Cleaning break through last year was a pleasant surprise.
I actively go in search of new music & even I'll admit that much of what I discover is rooted around a formula that has been seen & heard many times before. My argument there is that if it was good back then, why shouldn't it be now? Saying that, a lot of the subject matter, lyrically, is quite different to that of 30 or 40 year-old songs. So there is that going for it.
But if the powers that be do keep playing it safe, new music will gradually wither away & die.
There is great new music out there. I have lost count of the number of new bands & songs i have collected over the past 2 years or so. But nobody seems to be promoting them except the bands themselves & maybe the occasional record label.
One of the reasons we have a new band of the week thread is because I think many of these bands should be heard by a wider audience. Free promotion albeit on a much smaller scale to that of a massive label like Universal or whoever.
But I will continue to hunt down new music & encourage others to do the same. Without an audience, new acts are most certainly dead in the water & now that concerts are really starting to pick up pace, the aural landscape could well change for the better.

Most new things I get into are either support acts or word of mouth, it's not many though.
Am so out of touch tho - enough to not recognise the majority of bands on the festival circuit this year.

I'm interested in popular cos there are clearly things going on that I know nothing about but they bubble under, kids aren't listening to the charts but they're getting this stuff 'somewhere'.

It's too easy to be new and good but not popular, harsh but true. The sheer volume of new is way past saturation point.

But isn't that because of hardly any promotion?
In the olden days (yes I'm old) promoters were gods. They were on labels' payrolls & badgered radio stations to get airplay.
They're still about & it's evident when you look at what radio stations are billing as new music.
It's all the same promoters & labels that are their darlings. Much like the music press of old who had their darlings too.
New bands are relying on self-promotion so much now. To get a sniff at commercial radio play they need to be quite lucky in that they hope a DJ may hear them by chance or that a promoter might also hear them. Also by chance. & that they fit the station's profile/ demographic.
Don't forget that we are coming out of the back end (hopefully) of a weird time where new bands have had to chew their nails in the hope they get noticed while established ones already have the infrastructure to push to the front of the queue.
The newer artists, typically, would have been getting support slots with more established ones and would, invariably, get noticed.
I think czuczu already mentioned that a lot of his new music discoveries were from support bands at shows he'd been to. That's a perfect example of what's been pretty much denied a huge number of bands in the past couple of years.
They've needed to do zoom concerts on youtube for free. A lot of which were acoustic sets which really didn't showcase what they could really do.
There has always been a glut of new & upcoming bands/ artists if you think about it. 
Old music, whether it's good or not, has drowned out so much really quite excellent new stuff because it's safe. It's been heard by a lot of people a lot of times & will get many more billion outings on commercial radio much tot he detriment of new artists.
Here's a fairly good example: 6Music is a UK national radio station that prides itself on showcasing new music allegedly. I say, "Allegedly", because when you listen during the day, you're pretty much certain to hear a hit tune from a legendary artist that has been played on the radio a bazillion times every ten minutes. They have a dedicated slew of new music shows however. In the middle of the night on Thursday/ Friday. I mean WTF? who is even going to be listening?. & even then, some of that music is months, even years, old & a lot of it is from their pet promotors/ labels.
From those 4 one hour shows, someone at the station will pick 6-8 tracks to put on their 3 playlists for the following week (why 3 playlists FFS?). To be slotted in between classic tracks that really don't need any more airplay ever again.
If there really is so much supply, & there is, why is it not being played on the radio?
Do we need to hear Tainted Love ever again? Would we rather hear what's new from, say, Hatchie, Wolf Alice, Warahenege, Beach House, enter new artist name here, etc.?
& if we didn't, would we turn it off? Would we leave it on & just use the radio as aural wallpaper as per usual? 
Having an over supply is a good problem to have. It just needs a large audience to hear that material. If it's never played then they won't hear it.

It's only my opinion really.
There could be a whole heap more reasons. But it's a subject I am quite passionate about so apologies for the wall o' text

I'm coming back to this because 6Music has just re-jigged it's "shop window" for new music platforming.
They now have a daily new music fix show that goes out at very sensible o'clock to try to capture more listeners.
I've just taken a spin through the first show's playlist & wasn't very won over (except for Pip Blom who I have like a while now), although I know the presenters were doing a Primavera special show & playing artists they saw at the weekend (thank heavens they didn't play the new Blur thing as everyone else seems to be playing it twice an hour already).
Hoping they'll cover more genres in coming days/ weeks.
I think this is a positive though in maybe getting emerging artists in your face instead of having to endure the same old same old.
Still a shame the Beeb carved up their local "Introducing" setup though. There was some seriously good stuff on some of their shows in amongst the not so good.

The culture is dominated by music 40-50 years old. As usual greed rules all. It will be interesting to see if hip hop/rap has that kind of dominance in years to come. Not good but interesting.